Allegro All For Planet Foundation

Our Allegro All For Planet Foundation combines ecology and sustainable transport with technology. We promote bicycles as the most eco-friendly means of transport, develop the bicycle infrastructure, encourage to lead a healthy lifestyle, and stimulate discussion. We engage our engineers, bicycle activists and the local government in the foundation’s activities. We use campaign data as well as publicly available data, and together we are building the rowerowapolska.pl website, which will be a unique knowledge base and repository of information about bicycles and cycling infrastructure.

Krzysztof Śpiewek

CSR ManagerAllegro All For Planet Foundation

Communication with employees

Social initiatives have been woven deep into Allegro’s DNA since the company was founded. I am happy to have been contributing to their implementation for 18 years! As an organisation, we demonstrate that technology can solve human problems. We reach a wide audience thanks to our technological solutions. We pursue our goals through the charytatywni.allegro.pl platform and our Allegro All For Planet Foundation. It was established in 2008 to promote healthy and ecological attitudes. For six years, we have been mobilising thousands of Poles as part of our Spin Kilometres campaign. It’s the Foundation’s largest project so far. In 2017, we travelled over 55 million kilometres. That’s roughly the distance between Earth and Mars! Poles want and love to travel by bike, and the successes of the campaign can serve as the best proof. Organising such large projects sometimes resembles riding a roller-coaster, but the satisfaction of working on projects that are recognizable by the Poles, and change things for the better at the same time, is indescribable.

  • Give me all you’ve got!The “Spin Kilometres” campaign is the largest bicycle social campaign addressed to all Poles, in which prizes are designer bicycle racks.

    The “Spin Kilometres” campaign is the largest bicycle social campaign addressed to all Poles, in which prizes are designer bicycle racks. There are almost 3,000 parking spaces for bicycles all around Poland, which were won in the previous editions. In the cities that have travelled the most kilometres, we will organize shows involving robots and other technological inventions, machine and toy programming workshops, and many other events. We organized the first Allegro Tech Day, which was very popular with the participants, in July 2017 at Pixel in Poznan.

    What are the rules? The person who travels the most kilometres wins!

    Join the competition on kreckilometry.pl. Choose your favourite sport tracking application and compete for prizes! You do not need to download a dedicated Rotate Kilometres application, as we have opened our technology in 2017. After the end of your activity, the application will automatically sum up the travelled kilometres. Remember to keep track of the competition challenges that you can join and earn individual prizes. When you log in to the application, you choose the city which you will transfer your accumulated kilometres to. The travelled distance is counted throughout the entire campaign.

    Uśmiech

    The following cities lined up to join the 6th edition of Spin kilometres for technology: Pabianice, Warsaw, Międzychód, Lublin and Poznań. These cities won the Allegro Tech Days events.

    The number of kilometres travelled in the 5 winning cities

    Over 55 million kilometres were travelled in 5 months by the participants of the 2017 edition of the “Spin Kilometres for Technology” campaign.

    Initiative in numbers:

    50 thousand km

    comes from the Allegro employee challenge

    189,852

    people took part in the campaign in 2017

    over 50

    social partners supported the campaign

    1,194

    cities competed in the campaign

    During the six years of the campaign, the participants travelled a total of 70,500,000 km, circling the Earth almost 1,760 times.
  • Park your bikeThe lack of safe and comfortable parking spaces for bicycles is a problem for all cyclists. We’re changing this by installing bike racks all around Poland as part of the “Eco-friendly parking” campaign.

    The lack of safe and comfortable parking spaces for bicycles is a problem for all cyclists and one of most pressing urban infrastructure challenges. We’re changing this by installing colourful and modern bike racks all around Poland as part of the “Eco-friendly parking” campaign. Stands are always installed in places that meet safety requirements and where they are needed the most. The cyclists themselves as well as institutions, local governments, officers and bicycle officials with whom we consult our projects inform us about where they should be located.

    So far, we have installed the most stands in Krakow.

    Campaign in numbers:

    1,306

    stands all around Poland

    198

    locations in
    62 cities in Poland

    2,612

    parking spaces

  • Tour de Woodstock and Allegro Zone at the most beautiful festival in PolandIn 2017, we took part in the Woodstock Festival for the eight time. We prepared a chill out zone for the participants of the event, a children’s play zone and an iconic Ferris wheel.

    In 2017, we took part in the Woodstock Festival for the eight time. We prepared a chill out zone for the participants of the event, a children’s play zone and an iconic Ferris wheel.

    We also invited them to take part in the “Spin Kilometres” campaign. In the special Tour de Woodstock zone, we organized a virtual cycling route where the participants travelled kilometres in the Tour de Woodstock race. From the first day of the festival to its end we displayed a list of participants who travelled the 2-kilometre distance in the shortest time on a special screen. 923 people joined the fun and the winner finished the race in 3 minutes and 22 seconds. A bicycle parking lot was made available for the first time at the Woodstock Festival.

    We took advantage of the time spent at the Festival to promote ‘eco’ solutions. Participants could use a “bicycle shower”, recharge their phone on an ecological “charging bench” or recharge it using a special “power bike”.

    Allegro Zone at the Woodstock Festival

    over

    27,000

    visited the Allegro Zone

     

    13,000

    rode our Ferris wheel, rising to 36 metres above the ground

    925

    participants raced in Tour de Woodstock

    See you at the next edition of the Festival in 2018! :)