Millions of buyers and sellers use our services. Our platform is a tool that allows us and our sellers to be successful in business. We decided to take advantage of the proven Allegro mechanisms and make them available to all kind-hearted people out there. That’s how Charitable Allegro was created. It’s a space where any public benefit organisation can raise funds for its most important social goals. No fees or commissions are charged. We provide the technological solutions necessary for the platform to work at peak performance and we also become partners in selected initiatives. Regardless of whether you participate in the auction of football souvenirs worth hundreds of thousands of zlotys or throw 5 zlotys into a virtual collection box, you join the community of people with kind hearts. Let us warn you, though, that helping is addictive!
Execution of Allegro’s CSR strategy for 2017–2019
“We keep investing in communities” Pillar
Specific objectives Measures of success Status Identifying strategic areas for social involvement, including defining social impact indicators Development and implementation of the Corporate Community Involvement (CCI) strategy Planned for 2018
Allegro Charity in numbers:249,268
registered public benefit organizations (PBOs)
The amount raised: PLN 10,474,042.39
Number of smiles: countless
Great Orchestra of Christmas Charity (Wielka Orkiestra Swiatecznej Pomocy, WOSP).
We’ve been playing together for 18 years! We’ve been playing together for 18 years! The 25th WOSP Final proved to be record-breaking as far as auctions on the Allegro platform are concerned. We have raised more than in 2016.
The 25th WOSP Final proved to be record-breaking as far as auctions on the Allegro platform are concerned. Not only did we raise more than in 2016, but the amount of funds raised for WOSP has increased threefold over the past three years.
We supported WOSP in several ways:
- Through auctions organised on the Allegro charity platform aukcje.wosp.org.pl,
- Through rzeczyodserca.pl or the option to drop a coin into the Virtual Collection Box in the Allegro mobile app.
This year, Internet users have not disappointed as well. They have shown support for WOSP by, among all, bidding, listing items for sale, recording videos promoting auctions or putting money into the Virtual Collection Box.
Thanks to the involvement of our users, we managed to raise PLN 9,141,390.87 and thus beat the previous year’s record!
The 25th WOSP Final and Allegro in numbers:114,999
number of WOSP-related listingsPLN 186,325.67
is the amount raised thanks to the Virtual Collection Box in the mobile Allegro appevery 10 seconds
is how often listings were published on the day of the 25th WOSP Final
The amount raised: PLN 9,141,990.87
including PLN 1,150,805.62 raised through rzeczodserca.pl
Straight from the heart
The rzeczyodserca.pl website is a unique form of support for WOSP. This is already the fifth series of auctions on the site, where actors, athletes and bloggers, to name just a few, posted videos telling the story of the auctioned items that were important to them, and where users became the new owners by bidding, which gave the purchased items a new meaning. Not only material objects were auctioned on the website. You could also bid in an auction to have dinner with Robert Lewandowski or get your hands on a Mick Jagger’s guitar.
It would take 10 days straight to watch all the videos on rzeczyodeserca.pl.
The 5th edition of rzeczyodserca.pl in numbers:178
number of videos posted293,478
number of usersPLN 1,150,805.62
the amount raised in the 4th edition221,520
the number of views of the most popular video
The Allegro team responsible for WOSP activities also publishes auctions each year. In this edition, they included training with Allegro experts, hanging out in the Allegro zone at the Woodstock festival, and Polish Legends scripts with the authors’ autographs.
Gift a Teddy BearWe have supported the Gift a Teddy Bear initiative organized by the “You are not alone” (Nie jestes sam) TVN Foundation since the very beginning, that is for the twelfth time in 2017.
We have supported the Gift a Teddy Bear initiative organized by the “You are not alone” (Nie jestes sam) TVN Foundation since the very beginning, that is for the twelfth time in 2017. The sale of teddy bears starts in the pre-Christmas season, and their appearance is designed by the friends of the Foundation each year. In 2017, the fashionable outfits for the four stuffed toys were created by Tomasz Ossoliński, Maciej Zień, Bizuu and 303 Avenue. All proceeds were donated for the treatment and rehabilitation of those that the “You are not alone” TVN Foundation helps. Those who purchased the toy did not cover any additional costs, such as shipping. Each bear was different and unique, and the purchase supported a noble cause. The teddy bears also had their celebrity “ambassadors”. In 2017 the ambassadors were: Małgorzata Kożuchowska, Monika Olejnik, Magda Gessler and Filip Chajzer. We also support the “Gift a Teddy Bear” campaign in the area of technology. We created the podarujmisia.allegro.pl website, where users can buy teddy bears a few weeks before Christmas. 29,509 stuffed toys were sold through the site in 2017.
During the twelve years of our involvement in the campaign, over 180,000 teddy bears have found their owners thanks to Allegro.
Goodness and taste of Poznan’s traditionEvery year, we celebrate the name day of St. Martin, the patron of charity. Through our allerogal.allegro.pl website we deliver genuine and certified St. Martin’s Croissants to various parts of the world.
We started our company in Poznan. We have ties with this city and, as befits the citizens of Poznan, we celebrate the name day of St. Martin, the patron of charity. Already for the third time, through our allerogal.allegro.pl website we deliver genuine and certified St. Martin’s Croissants to various parts of the world, and for each Allerogal (AlleCroissant) purchased we donate PLN 1.00 for the purchase of Christmas packages for the little patients from the oncology department of the K. Jonscher University Hospital in Poznan.
In each charity event on our platform, we offer our customers the opportunity to help in several additional ways:
- Transfer money to the Virtual Collection Box,
- Make any deposit directly to the fundraising account,
- Buy a croissant and then send it as a gift or put it up for auction.
AlleCrossaints in numbers:PLN 23,050
donated to the Foundation11,403 kg
total weight of the croissants that were sold17,873
number of croissants sold
Employee volunteeringThe Szlachetna Paczka (Noble Parcel) initiative is the first employee volunteering project of such a scale at Allegro. We have become involved in the Noble Parcel campaign that inspires Poles to take action.
The Noble Parcel initiative is the first employee volunteering project of such a scale at Allegro. We have become involved in the Noble Parcel campaign that inspires Poles to take action. Together, we have helped 23 families from the Wielkopolskie, Mazowieckie, Kujawsko-Pomorskie and Malopolskie provinces.
742 people have been involved in the campaign, more than half of all Allegro employees! The parcels for the families were worth over PLN 77,000.
Preparation of so many parcels was possible thanks to the incredible commitment of our employees, yet Allegro’s support was also important. Apart from being encouraged to get involved, each team preparing parcels also received support in a slightly more tangible form – additional PLN 300. This helped send out several hundred packs in white and orange colours to the families in need. We hope that we managed to put smiles on their faces and made Christmas joyful. We know that next year we will definitely beat another record!
Talisman and Noble ParcelEvery year, when Christmas comes, Poles turn their eyes to Allegro. This year, we’ve created something really special. The film “Talisman” captured the hearts of Poles.
Since the “English for beginners” Christmas advertisement, which has been viewed on YouTube almost 15 million times, when Christmas comes, Poles turn their eyes to Allegro. In 2017, we created another unique advertising spot entitled “Talisman”, in which we managed to incorporate the topic of helping those in need in our commercial communication. It’s an important social issue that we seem to overlook in our everyday lives. For the first time we have talked about our cooperation with the Noble Parcel in our advertising campaign, which is the most recognisable organization that supports those in need.
The “Talisman” advertising campaign was accompanied by a charity event, during which Allegro together with its customers and the Noble Parcel prepared parcels for 130 families from the Lublin province. On a special page we’ve presented stories of each of the families with a list of their needs. Our customers could support any family by selecting an item from the list and buying it on Allegro. The also selected a second item from the list which Allegro paid for. The items purchased this way were delivered to a special logistics centre created by us, and on the weekend of the Noble Parcel final they were shipped to the Lublin province to later be delivered to the families in need from the local Noble Parcel warehouse.
Chief Marketing Officer
Allegro is a modern and dynamically growing business – a place where millions of Poles keenly shop. While encouraging our customers to use Allegro services, we also try to make the story that we tell the world about us emphasise what core values we uphold: family, community, and willingness to help others. December is the “hottest” time for any trading company. In 2017, we decided to give a noble goal to this valuable advertising time. Our “Talisman” advertising spot promoted cooperation with Noble Parcel, one of the most well-known social initiatives valued by Poles. This is who we are here at Allegro. We like doing things that no one else would do. I hope it will never change!
Warm meals for childrenWe have been helping malnourished children in cooperation with a food bank since 2014. We have funded over 45,000 meals since the beginning of the campaign.
Since 2014, we have been feeding children in community centres all around Poland together with the Food Banks and Danone as part of the “Share a good meal” campaign. In the past four years we have funded over 45,000 meals together with Allegro customers! By purchasing virtual food parcels on the charity platform, together we ensure children in a difficult financial situation can have a balanced diet. Through this initiative, we also pursue educational and social goals, contribute to raising public awareness of child malnutrition, and encourage local leaders and organizations to take action to solve this problem.