Best practices

Growing the business of our sellers and partners is essential for building our competitive advantage. That is why we have developed a special programme of classroom trainings and webinars, that help them maintain their current customers and find new ones.

Sellers have access to many tips on out special platform: allegro.pl/dla-sprzedajacych. We also use it to let them know, among all, how to improve sales, promote listings or become a Super Seller.

Trainings for sellers:

48classroom trainings

20webinars

over

860people attended our trainings

Topics of our trainings:

  • Obligations of entrepreneurs and rights of consumers
  • Product photography
  • Creating attractive offers and copywriting
  • Allegro functionality in the Brands Zone
  • Changes in the listing description
  • Supper Seller – an introduction to the scheme
  • Promoting listings with Allegro Ads
  • Allegro sales management tools

Damian Zapłata

Chief Commercial Officer

Marcin Skowroński - Advertising Sales Director

Brands have always sought an effective way of reaching consumers and standing out in their eyes. Today, platforms such as ours are not only a distribution channel for products but also became a place where brands communicate with consumers. Me and my team support business that sell through Allegro, as well as the owners of brands and the distributors in effective use of the advertising tools that we offer. Our work consists in comprehensive support at every stage of the purchasing process, from advertising products that build brand or offer awareness, to typical performance-based advertising. We help sellers and brands reach customers with their offer, and enable customers to find what they’re looking for quicker. We make sure advertisements support the sellers’ listings, making shopping with Allegro a truly convenient and pleasant experience.

  • Sharing knowledgeAt Allegro we know that our sellers are the best experts, which is why we often reach out to them for their knowledge and experience. The vast majority of new solutions, and nearly every new functionality is developed following a consultation process.

    At Allegro we know that our sellers are the best experts, which is why we often reach out to them for their knowledge and experience. The vast majority of new solutions, and nearly every new functionality is developed following a consultation process. We also make test tools available to be able to take the sellers’ feedback into account and to create the best solutions possible.

    We create a space where our business partners can share knowledge, educate and communicate openly. For example, we cooperate with 324 businesses representing around 600 brands in the Allegro Brand Zone, with 437 VIPs and 400 sellers in the TOP scheme. The Allegro Zone Brand is a scheme addressed to the companies that represent the given brand on the Allegro platform. The VIP and TOP schemes are addressed to the biggest sellers that meet the turnover and quality criteria.

    We have created them to support our business partners and help them in their everyday work. In the VIP and TOP schemes, sellers are verified every quarter. We will call every partner that qualifies for the scheme and they will join it after accepting the Terms and Conditions.

    Benefit from joining:

    • Participation in free training sessions (classroom training at the Allegro office or webinars),
    • Possibility to participate in advertising campaigns (seasonal or all year round),
    • Care of a dedicated Business or Operating Account Manager (we’re also developing assistance via a contact form),
    • Mailings with information about the most important changes, so that our partners don’t miss anything,
    • Testing new tools, so that the partners have a real impact on the shape of our future solutions,
    • Participation in bonus campaigns that allow to cut the everyday costs,
    • Meetings with the Account Manager to discuss the current changes and plans for the future (individual training sessions).
  • Conferences and one-on-one meetingsWe like talking to our sellers. Thanks to regular meetings we can educate them and learn from each another.

    Last year we also started a series of trainings for our partners called Allegro Day. During the meetings we talk about the e-commerce world, Allegro’s business in Poland and possibilities of cooperation in areas of display and performance advertising, as well as special projects. We will continue the Allegro Day cycle in 2018.

  • Protection of patent rights and copyright We actively counteract the sale of non-genuine goods on the platform and infringements of patent rights and copyright. To this end, we have created the Cooperation in Protection of Rights (CPR) initiative.

    We actively counteract the sale of non-genuine goods on the platform and infringements of patent rights and copyright. To this end, we have created the Cooperation in Protection of Rights (CPR)initiative, in which we focus on eliminating listings of illegal goods and services. We cooperate closely with law enforcement agencies, the police and the prosecutor’s office in this area.

    With our CPR we protect:

    • Rights of brand owners,
    • Sellers against the legal consequences of often unintentional infringements,
    • Buyers against buying illegal products.

    As part of the Cooperation in Protection of Rights initiative, we cooperate with over 1,600 partners.

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  • Training for law enforcement agenciesWe conduct training for the representatives of law enforcement agencies that concern ICT crime. We have created a special training programme for law enforcement officers to enable them to fight against the criminals on the Internet more effectively.

    Since 2004 we have been organising training sessions for law enforcement agencies on cybercrime. We have created a special training programme for law enforcement officers to enable them to fight against the criminals on the Internet more effectively, especially in e-commerce. That is why we’ve signed official agreements for cooperation in education with the Police Academy in Szczytno and the police schools in Słupsk and Katowice, as well as with the Police Training Centre in Legionowo. We conducted 38 trainings and meetings in 2017.

    The workshops organised by us were attended by several thousand police officers from city, district and regional police headquarters, as well as prosecutor’s office and court representatives.

    We are also the co-organizer of international conferences being a part of the “Technical Aspects of ICT Crime” series of events. The jubilee 20th edition was organised in 2017. The purpose of the meetings is the multilateral exchange of the latest knowledge about cybercrime. We want to share knowledge with the law enforcement agencies to increase detectability of crime and increase awareness of Poles about staying safe on the Internet.