Our environment

We know how important open and bilateral communication is in our business. That’s why we use a number of diverse communication tools and channels:

Stakeholders

Employees

  • Regular meetings with the Management Board,
  • Allegro Town Hall (twice a year, for all employees),
  • Allegro Q&A: quarterly Q&A session with the CEO and the Management Board,
  • Internal Social Media platform and thematic communities,
  • Allegro Tech Meetings,
  • BaZa engagement survey.

Sellers and business partners

  • Periodic reports
  • Meetings with experts
  • Media relations
  • On-line presentations
  • Page for the sellers
  • Mailings
  • Account managers
  • Sales Manager

Customers

  • On-line help centre
  • Profiles on social media platforms
  • NPS survey
  • Guides
  • Regular on-line surveys
  • Media relations
  • Educational website for buyers
  • Advertising and educational campaigns in the media
  • Shopping guides and inspirations on the platform

Local communities and non-governmental organisations

  • Allegro All For Planet Foundation
  • Allegro’s CSR activity
  • charytatywni.allegro.pl charity platform
  • Educational meetings at schools and universities
  • Dialogue sessions
  • Information points at events

The Allegro Magazine (magazyn.allegro.pl) enables direct communication with all of our stakeholders. We use it to publish materials concerning Allegro initiatives, shopping trends and trivia. It’s also a place where we promote our key social campaigns.

  • We communicate everything that is important We want this year’s report to be a valuable source of information for the readers. Therefore, before starting work on the content, we asked our stakeholders which aspects of Allegro’s activity they find the most important.

    As part of the reporting process, we have asked our stakeholders what issues associated with Allegro they consider particularly important. The most frequent responses were:

    • Promoting safe and informed use of the Internet
    • Developing social initiatives in the field of new technologies
    • Promoting technology among the public
    • Sharing knowledge and competence
    • Managing diversity at the company
    • Supporting public benefit organizations
  • Allegro supports the development of the sector We want to have a positive impact on our environment. That is why we keenly share knowledge and promote best practices. We are involved in the work of working groups, contributing to the development of industry standards and shaping the broadly-defined on-line market in Poland.

    As the e-commerce sector leader in Poland, we want to share knowledge and promote best practices. We are involved in the work of working groups, contributing to the development of industry standards and shaping the broadly-defined on-line market in Poland. We are an active member of Polish and European organisations:

    IAB Polska Association of Internet Industry Employers

    Chamber of Digital Economy

    Polish Chamber of Information Technology and Telecommunication

    Lewiatan Confederation

    IAB Europe

    European Digital Media Association – EDIMA

    European Tech Alliance

    Allegro is also a shareholder in PBI (Polskie Badania Internetu), which conducts and publishes Internet monitoring results.

    We are actively involved in initiatives aimed at establishing best practices for preventing the sale of counterfeit products on the Internet. We are a signatory of the Memorandum of Understanding on the Sale of Counterfeit Goods, under the aegis of the European Commission.

    Uśmiech
  • Allegro supports sustainable development Through our initiatives, we actively support the achievement of the UN Sustainable Development Goals – 2030 Agenda. With our activities, we contribute particularly to those associated with education and innovativeness.

    Through our initiatives, we actively support the achievement of the UN Sustainable Development Goals. 2030 Agenda identifies 17 global objectives and 169 targets to achieve by 2030. With our activities, we contribute particularly to the objectives associated with education and innovativeness.

    Goal 4:Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.

    Goal 8:Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.

    Goal 9:Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation.

    Grzegorz Czapski

    Corporate Development Director

    Grzegorz Czapski - Corporate Development Director

    Allegro turned 18 in December 2017. This is an entire era in the case of modern technologies. It’s enough to recollect that when we started out, dialing up with slow modems was commonplace. Today, over half of our customers use the platform on their smartphones and tablets. Their requirements change rapidly, so we at Allegro attach great weight to innovation and constantly improving our platform. Although this may be hard to believe, despite employing 1,500 people we still have an organizational structure similar to that of start-ups. We support constant change, teamwork, data-driven business decisions and constantly searching for a better user experience. Our organisational structure is fairly flat, which means that new business ideas can be evaluated quickly, without the unnecessary bureaucracy. We communicate with our employees to discuss what we should be working on in the given quarter. We openly communicate the goals of all members of the management team, debate on what is the most important and urgent, and we’re not afraid to change the decisions that have been made. Regardless of how immensely successful Allegro has been in the past 18 years, this allows the company to remain exceptionally agile.